WEED FEED / John Ross Ferrara / Monday, Aug. 6 @ 9 a.m.

Weed Feed: Coors’ Parent Company Announces Plan to Develop Non-Alcoholic, Cannabis-Infused Drinks for Canada



Coors logo. | Wikimedia

Molson Coors, the world’s third largest brewing company, announced last week that it’s developing a new line of marijuana-infused beverages to be sold in Canada.

“While we remain a beer business at our core, we are excited to create a separate new venture with a trusted partner that will be a market leader in offering Canadian consumers new experiences with quality, reliable and consistent non-alcoholic, cannabis-infused beverages,” Frederic Landtmeters, President and CEO of Molson Coors Canada is quoted as saying in a press release.

Molson Coors became Coors Brewing Company’s parent company after the Colorado-based brewer merged with the Canadian brewer Molson in 2005.

The company’s decision comes after Canada legalized the drug nationwide in June.

This is the latest case of big business investing in the marijuana market, and offers a glimpse into what paths American businesses might take if the U.S. were to legalize marijuana at the federal level.

Read more in the Moslon Coors Canada press release below:

Toronto – August 1, 2018 - Molson Coors Canada, the Canadian business unit of Molson Coors Brewing Company (NYSE: TAP; TSX: TPX), and leading Canadian cannabis producer, The Hydropothecary Corporation (“HEXO”) (TSX: HEXO), are pleased to announce that they have entered into a definitive agreement to form a joint venture to pursue opportunities to develop non-alcoholic, cannabis-infused beverages for the Canadian market following legalization.

The joint venture will be structured as a standalone start-up company with its own board of directors and an independent management team. Molson Coors Canada will have a 57.5% controlling interest in the JV, with HEXO having the remaining ownership interest. The new company will combine the proven beverage experience of Canada’s leading brewer with a recognized innovator in the fast-growing cannabis sector to explore the highly anticipated consumable cannabis market, which is expected to be legally permissible in Canada in 2019.

“Canada is breaking new ground in the cannabis sector and, as one of the country’s leading beverage companies, Molson Coors Canada has a unique opportunity to participate in this exciting and rapidly expanding consumer segment. This new venture is consistent with our growth strategy and our commitment to being First Choice for Consumers and Customers by ensuring that Canadians have access to high-quality products that meet their evolving drinking preferences,” said Frederic Landtmeters, President and CEO of Molson Coors Canada. “While we remain a beer business at our core, we are excited to create a separate new venture with a trusted partner that will be a market leader in offering Canadian consumers new experiences with quality, reliable and consistent non-alcoholic, cannabis-infused beverages. We look forward to partnering with HEXO, a recognized leader in the medical cannabis space in Canada that will bring robust production capacity, a track record of innovation, and, most importantly, shared values when it comes to doing business the right way and earning the trust of consumers.”

“HEXO continues to lead the way for smoke-free cannabis innovation in Canada. We are excited about this partnership with Molson Coors Canada, an iconic leader in adult beverages, as we embark on the journey of building a brand new market. With this new company, we are bringing together Quebec’s oldest, most established company with one of its newest success stories in a truly innovative partnership,” said HEXO’s CEO and co-founder Sebastien St-Louis. “As two leading companies who share a track record of excellent practices, as well as respect for law and regulations, HEXO and Molson Coors Canada have established a relationship built on trust, and together we will develop responsible, high-quality cannabis-infused beverages for the consumable cannabis market in Canada.”

Closing of the transaction, which is targeted to occur before September 30, 2018, is subject to the satisfaction of certain conditions, including execution and delivery of various transaction agreements, including governance documents and R&D and supply agreements. In connection with the closing of the transaction, subject to the final approval of the Toronto Stock Exchange, HEXO will issue to Molson Coors Canada warrants to purchase shares of HEXO.

###

The Weed Feed is a weekly column written by John Ross Ferrara.

The Weed Feed is a one-stop shop for the best local and national cannabis news.

Each week, original content will be posted to the page, as well as various other stories from around the country.

These aggregated stories are organized into six separate sections. The News (basic news), The Biz (financial news), The Life (features), The Game (sports), The Fame (celebrity), and the Grub (food).

The News


The Biz


The Life


The Game


The Fame


The Grub


The Humboldt Chronicles

From the Outpost

The Feed


  (WHAT?)
CHOOSE YOUR COMMENT EXPERIENCE

© 2018 Lost Coast Communications Contact: news@lostcoastoutpost.com.

Traffic Roots Pixel